Spark Labs

A Vancouver digital marketing with the capacity for growth in developing its own online platforms.

Roles: Web Design, Copywriting, Branding

Tools: Figma

Context

Spark Labs introduces itself as a specialist in the Vancouver online marketing and branding space. Offering various services to promote lead generation, social media management, and website development, this company has proven its effectiveness in transforming brands. With its growing clientele, it was only fitting to upgrade their own platform for increased traction.

Insights

Spark Labs offers multiple services and showcases them throughout their site. An image carousel greets you in the beginning followed by paragraphs of their brand’s promise. A grid of services explains their areas of expertise and is reiterated in the following sections. The mix of graphical styles and calls-to-action may confuse viewers on how to proceed through the site smoothly.

Goals

The website redesign aims to make information digestible. By reorganizing their expanse of content into the necessary chunks, viewers will feel less lost on where to go.

This includes:

Compiling multiple promises into a single message
Including the necessary links on the navigation bar
Creating clearer microcopy for calls-to-action

Current Landing

Redesigned Landing

Solution

Creating a modern site that encompasses strong branding elements while maintaining the previous site structure and necessary information on Spark Labs’ services.

Reflection

The desktop website redesign is only the beginning. In the future, making implementations to ensure responsiveness on mobile and tablet viewports would encourage the accessibility of services.